For the planet

The World Meteorological Organization’s State of the Global Climate 2025 found that 2025 was about 1.43 °C warmer than the 1850 to 1900 average, and that the eleven years from 2015 to 2025 were the eleven warmest on record.¹

Much of the world already lives in strong sun for most of the year. Clothing should be made for the sun we actually live in.

Much of the clothing industry still makes on a guess. The European Environment Agency puts the average share of textile products that go unsold at about 21%, and estimates that 4 to 9% of all textile products put on the market in Europe are destroyed before use.³

We make to order instead: Reserve for free → The run fills (50 pieces) → Pay when we confirm the date → Delivered in about four weeks.

Nothing is made until it is reserved, so nothing is wasted. What we make is what people asked for.

Your piece arrives in a thin white paper box, wrapped in paper, with the UV card on top. We made the box to be kept and used again, not thrown away on the day it arrives.

The most useful thing clothing can do for the planet is to be worn for a long time. We would rather you wear one piece for years than replace five.

Every piece has its care guide on its own page: wash cold, line dry, no bleach and no tumble dryer.

How to care for your pieces

Clothing does not wash off into the sea. Some places now protect their reefs by law: Hawaii has banned the sale of sunscreens containing oxybenzone or octinoxate since 1 January 2021,⁴ and Palau has banned sunscreens it lists as toxic to reefs since 1 January 2020.⁵

The full lab report for our fabric. Our fabric goes to ARPANSA, Australia’s radiation protection agency, for testing to AS/NZS 4399 before the first run. The full report goes on the shirt test page. Until the report is published, we say only this: made to block the sun.

The care guide for every piece, on its own page. And the source for every fact we use, as on this page.

The shirt test